Life & Health Insurance

Term Life Insurance

Term life insurance protects for a specific length of time. The benefits of term life insurance is that it’s less expensive and comes with fixed premiums for varying time periods (i.e., one year terms or 20-year terms).

If you decide you need more permanent coverage, term life products may be convertible to permanent coverage.

Whole Life Insurance

Whole life insurance is permanent life insurance. It stays in effect for the entirety of your life as long as premiums are paid accordingly. Whole life insurance products also build cash value over time.

Universal Life

Universal life is a type of lasting life insurance that has flexible premiums, face amounts and unbundled pricing structure. Like whole life insurance, universal insurance builds cash value. However, it also earns interest at rate guaranteed not to fall below a specific percentage.

Children's Insurance

Children's Health Insurance Program (CHIP) provide no-cost or low-cost health coverage for eligible children in Wisconsin. These programs provide health coverage for children so that they can get routine check-ups, immunizations and dental care to keep them healthy.

Major Medical Insurance

Everyone needs major medical insurance. Major medical insurance helps many Americans cover the costs of these doctor visits as well as other medical expenses.

Short Term Major Medical

You may be in-between jobs, or you missed the Open Enrollment Period, short-term major medical insurance is designed to provide coverage until you can find a long-term solution. This type of plan does not cover pre-existing conditions, and generally only covers certain services.


Annuity refers to an insurance contract issued and distributed by financial institutions with the intention of paying out invested funds in a fixed income stream in the future. Investors invest in or purchase annuities with monthly premiums or lump-sum payments. The holding institution issues a stream of payments in the future for a specified period of time or for the remainder of the annuitant's life.

Annuities are mainly used for retirement purposes and help individuals address the risk of outliving their savings.

Short & Long Term Disability

Short & long term disability is designed to replace a portion of your income if you are unable to work because of a serious illness or injury. Disability insurance pays benefits directly to you, so you can cover your expenses with no limitation on how the money can be spent.

*The right insurance coverage is different for everyone. To learn more about living benefits and other life insurance terms such as the death benefit, contact CBIA. We have the best life insurance brokers in Wisconsin to help you choose a product that grows with your needs.